The Burger Joint Doubles Customer Base in 6 Months
The Burger Joint switched to Figure POS and doubled customers in 6 months. Unified ordering, KDS, simple loyalty, 28% faster tickets, 19% higher AOV.
Peak-hour chaos, fragmented menus, low visibility
Paper tickets led to missed modifiers and re-fires.
Delivery platforms lived on separate tablets, so menu updates were duplicated.
Reporting did not answer basic questions about mix, margin, or voids by station.
What the team needed
A single source of truth for menus across in-store, web, and delivery.
KDS by station with clear timers and bump patterns.
Simple loyalty capture at checkout, plus daily reports managers can trust.
New hires also took weeks to feel confident, which slowed growth.
Unified workflows
Rebuilt the menu around a one-tap combo builder and contextual upsells.
Mirrored choices on the Customer Facing Display so guests confirm before paying.
Synced menus once, then published to web ordering and delivery platforms.
Kitchen clarity
Two KDS screens per kitchen with auto-routing by item tag.
Prep timers and color thresholds, plus an expo overview for re-fires.
Loyalty and reporting
Email capture in two taps on the CFD, light points program to encourage second visits.
Daily email: sales, mix, voids by reason, labor percent.
Weekly export to a Google Sheet for P&L and trends.
Learn more:
Headline outcomes
+105% unique customers in 6 months.
−28% average kitchen ticket time (10:40 → 7:41).
+19% average order value.
97% order accuracy, −32% voids and comps.
6-week payback on software and hardware.
What changed day to day
Cashiers follow a repeatable pattern that does not rely on memory.
The kitchen works in parallel with clear bump flows across shifts.
Managers coach from exceptions reports instead of spreadsheets.
Related resources:
“Processing orders on the fly has never been easier. ”
Esther Choi
,
Owner of
Mŏkbar